Head of Brand Strategy, Reach

Betway / Spark Foundry

<h1>Here&#8217;s how you can take centre stage with our <em>awards &amp; events.</em></h1>


<p>Every year we deliver hundreds of best-in-class events from live award ceremonies and hybrid conferences to business breakfasts and virtual webinars/roundtables. Whatever the event, we have the experience and flexibility to promote business success and celebrate our country&#8217;s shining stars.</p>


celebrate and honour success in our communities.

Awards & Events

Award winners from Leicestershire Live Heroes Awards

<p>From celebrating community heroes to acknowledging success in local business, our impressive range of awards and events are an important fixture in the media calendar, attracting an audience in excess of 100,000 every year. We support a wide range of sectors including business, education, community and tech.</p>


every type of event covered.

Peter Andre taking a selfie on red carpet at Pride of Britain awards red carpet

<p>Event sponsorship provides an exceptional opportunity to highlight and promote your business to a captive audience, as well as engage with potential customers and raise your profile by associating your business with our trusted newsbrands. It also provides networking opportunities with audiences from a wide range of sectors.</p>


align your business with our awards & events.

<h1>Here’s how <em>Digital display advertising </em>can showcase your business.</h1>


Man on laptop browsing KentLive website with site skin ads

<p>Every day millions of people visit the Reach online network of news sites. And every page we serve features dedicated ad spots in prominent positions that are just waiting to showcase your business to our loyal audience. Digital display ads are a brilliant way of building awareness and getting clicks, conversions and sales.</p>


reach our engaged audience wherever they are.

Display Advertising

iPad showing Birmingham Live website, laptop showing Echo website and mobile showing Manchester Evening News website

<p><span style="font-weight: 400;">It&#8217;s about reaching the right people, not just lots of people. Our specialists can target your ads so that they&#8217;re placed in front of potential customers. So if you want to target specific groups based on their demographics, lifestyle and location, we can do that. We have a deep, demonstrable understanding of our audience.</span></p>


connect with your kind of customers using effective targeting.

Manchester evening news desktop and mobile showing ads

<p>We offer a variety of highly-effective ad types that you can choose from. These range from classic billboards and banners to site skins and even takeovers where your ads occupy every single spot on a chosen page. Just imagine, your business could be the only one to appear on the homepage of your local news site.</p>


select from a suite of digital ad positions and sizes.

Person holding phone viewing In Your Area

<h1>Here&#8217;s how <em>hyper-local advertising </em>can connect you with communities.</h1>


hyper local advertising - In your area on laptop

<p>Introducing our hyper-local community platform InYourArea, the UK&#8217;s leading destination for local news, views and things to do. InYourArea gathers everything in one place, making it easy for local people &#8211; your potential customers &#8211; to find out what they need to know about the areas that matter most to them.</p>


target people down to postcode level, anywhere in the UK.

Hyper-Local Advertising

<p>With a mix of trusted regional news sources and local knowledge, we make sure everything we share is balanced, honest and useful. It&#8217;s all part of our mission to help people discover the richness of the community that&#8217;s right on their doorstep. And we can connect your business with them, wherever they live.</p>


let us connect you with local communities.

<p>Our advertising solutions provide local businesses with a great opportunity to reach local communities. We know where our users are and you know where your customers are – we can connect you with them. So whether you&#8217;re a local retailer or a national chain, we have a hyper-local solution to meet your needs.</p>


why advertise on inyourarea.co.uk?

Newsletter header image - person on i[ad looking at the mirror newsletter

<h1>Here&#8217;s how <em>Newsletters </em>can help you reach an engaged audience.</h1>


<p>We have more than 7 million subscribers across our range of email newsletters. Our open rates are higher than the industry standard at 29%, meaning that our subscribers are highly engaged with our newsletter content. From entertainment to sport, news and business, we have newsletters covering a wide range of areas.</p>


here's how newsletters can help you reach an engaged audience.

Newsletters

<p>Each newsletters feature ad slots in prime positions which we use to deliver your message to people in the areas that matter to you, whilst they&#8217;re reading newsletters filled with information that&#8217;s important to them. This means that your ads are always seen by a relevant and dedicated audience.</p>


why use newsletter advertising?

<p>In addition to ads, businesses have the opportunity to sponsor newsletters that fit with their brand. Newsletter sponsorship provides a quick opportunity to build brand awareness with consistent brand placement and exposure. Plus, the high frequency of our newsletters allows for sustained audience engagement.</p>


what about newsletter sponsorship?

<h1>Here&#8217;s how <em>newspaper advertising </em>can reach a captive audience.</h1>


Daily Mirror front page for Queens Platinum Jubilee

<p><span style="font-weight: 400;">Don&#8217;t underestimate print and its continued potential. Advertising in newspapers and magazines remains one the best ways of motivating local and national audiences. Print publications have a proud heritage of being welcomed into people&#8217;s homes and being a part of the fabric of everyday life for communities up and down the country.</span></p>


grab attention using the enduring power of print.

Newspapers & Magazines

Folded newspapers: Daily Mirror, Daily Express, Daily Star, Manchester Evening News. Liverpool Echo and Birmingham Mail

<p><span style="font-weight: 400;">At Reach we publish many of the UK&#8217;s biggest and best-known print brands, from the national presence of the Daily Mirror, Daily Express and OK! Magazine, to highly-regarded regional titles like the Manchester Evening News, Birmingham Mail, Liverpool Echo and Bristol Post. They are established, trusted and respected.</span></p>


publications that people know and love.

Liverpool Echo newspaper print ad for Liverpool FC

<p><span style="font-weight: 400;">Advertising in newspapers and magazines remains one of the best ways of reaching your target audience, whether it be for branding, maintaining front-of-mind positioning, or helping with tactical messages as part of an integrated campaign. At Reach we have print advertising solutions for every business and budget.</span></p>


grab attention with eye-catching creatives.

Paid search header image - person holding phone searching Google for florists

<h1>Here&#8217;s how <em>search marketing </em>gets you found on Google.</h1>


Laptop showing Google search results for "used cars for me"

<p>If you want to get your business out in front of customers then search marketing is one of the most powerful advertising solutions available. Using sponsored search ads, your business can be displayed at the precise moment that someone searches Google for a product or service you offer.</p>


everything starts with a search.

Search Marketing

<p>Search marketing can be extremely effective, especially if you use e-commerce as you can link your ads directly to items in your online inventory. And the best bit – you only pay if someone clicks through and visits your website, so it&#8217;s incredibly accountable and a great way to calculate the return on your advertising spend.</p>


tap into the power of search marketing.

<p>Reach is a Google Partner and one of the largest resellers of Google Ads in the UK. This means our accredited experts can advise you on choosing keywords, assigning budgets and managing scheduling, and you&#8217;ll be getting the best help available from a team with 1,000s of successful campaigns behind them.</p>


we are the search marketing experts.

<h1>Here’s how <em>Social media advertising </em>can spread your message.</h1>


<p>Millions of people use social media frequently, spending a significant amount of time on Facebook, Instagram and other channels. This opens up significant advertising potential for businesses, giving you the opportunity to target and engage your potential customers in a very personal and meaningful way.</p>


target highly-engaged users on social media.

Social Media Advertising

<p>If you&#8217;re already using social media to promote your business, you need to stand out from the crowd and the best way of doing that is to connect with customers in a personal and meaningful way. Get it right and you&#8217;ll attract a core following who&#8217;ll support you and recommend you – which in turn will generate more enquiries.</p>


build awareness and get more business using social media.

<p>Our social media experts are ready to help you shape the perfect campaign. Combining human creativity with algorithmic targeting and data-driven optimisation, we can help you reach optimal conversion and return on your investment. Get in touch to find out what we can do for you.</p>


need a hand with social media advertising?

<h1>Here&#8217;s how <em>Sponsored Content </em>can influence and inspire people.</h1>


Woman on laptop browsing an article on Mirror website

<p>Sponsored content involves the creation of online articles where the content is useful and valuable to the reader. So whereas a traditional advertisement would promote a product&#8217;s features, sponsored content would instead explain how the product will make the reader&#8217;s life easier, or solve a specific problem they may have.</p>


build relationships with your customers using content.

establish yourself as a trusted expert in your field.

Casual business meeting discussing client brief

<p>Our in-house team of commercial editors can write a story about your business. Not only will you benefit from their editorial expertise, but your feature will be shared on the Reach online network. The content can take various forms including an announcement, a case study, a competition or a listicle-style article.</p>


let us write a feature about your business.

<h1>Here&#8217;s how <em>video</em> can put your business in the spotlight.</h1>


<p><span style="font-weight: 400;">Did you know that a person will typically watch 90 minutes of online video content every day? As a result, more businesses are publishing video online to help them stand out in the marketplace. In fact, research from Wyzowl shows that four in five businesses are currently utilising video as an effective marketing tool.</span></p>


make your business stand out using the power of video.

Video Advertising

Camera with microphone filming man making food in kitchen

<p><span style="font-weight: 400;">From a single clip to a complete campaign, our experienced team can produce professional videos that showcase your business and demonstrate your products and services. Whatever your sector, they will come up with a creative approach that suits your message and your customers, and positions you as an ambitious business.</span></p>
<p>&nbsp;</p>


introducing our in-house video production team.

Laptop showing PlymouthLive website and pre-roll video ad

<p><span style="font-weight: 400;">We do everything from quick shoots and PR pieces right through to full-blown corporate production for events and exhibitions. And we don&#8217;t just make great videos and hand them to you: we can also deliver it to the millions of online users who visit our regional news websites every day as part of a pre-roll video campaign.</span></p>


find the audience your video deserves.

First Part advertining header person on mobile looking at OK Magazine

<h1>Here&#8217;s how our <em>first-party data </em>can laser target specific users.</h1>


<p>The Reach online network attracts millions of users every month and we understand them very well. By observing the browsing behaviour of our most loyal users we have collected a wealth of valuable proprietary data that we can use to provide bespoke, highly-targeted advertising solutions for our clients.</p>


discover the targeting power of our audience data.

First-Party Data Advertising

<p>We use our first-party data to power our Plus+ products. Audience+ is our enhanced audience targeting tool that takes a multi-layered approach to build up user segments which we can track and target. Geo+ meanwhile employs user data and IP addresses to target geographical areas within the UK.</p>


introducing our Plus+ range of products.

Laptop showing cost of living article on Mirror website with Tesco ad

<p>Our new content widget provides you with an opportunity to feature your brand and message within relevant articles, enhanced by the power of our first-party data. You can use it to associate your business with content that represents your values, in a 100% brand-safe environment.</p>


associate your business with relevant content.

partnerships header image people talking holding mobile devices

<h1>Here&#8217;s how you can <em>partner </em>with our trusted newsbrands.</h1>


<p>At Reach we work with partners where we see synergy, and where we believe there is an opportunity to increase campaign success.</p>
<p>We utilise our huge platform of 37m monthly users, through multiple channels and data capabilities to optimise our campaigns, and in turn drive results.</p>


working together to grow together.

Partnerships

<p><span style="font-weight: 400;">Our partnerships team invest themselves in driving results for our partners, and our sector specialist business development team, operations and content teams will work hand in hand with you throughout to ensure campaign success in both the short and long term.</span></p>


the experts are here.

<p>Our partnerships reach an engaged, passionate audience that respects, trusts and values our newsbrands. The main power of partnerships is through association and not communication. Brands gain recognition through this association and it reinforces positive brand perception that will benefit any business.</p>


why partnerships can work for you.

<h1>Here&#8217;s how our <em>recruitment</em> solution can fill your vacancies.</h1>


<p>Fish4Jobs is the official job site of Reach&#8217;s network of regional and national news brands. It connects local people with local jobs, making it easier than ever for employers to ensure that their vacancies are seen by the right people, leading to the right hires.</p>


reach the right candidates locally, regionally or nationally.

Recruitment

<p>Whether you&#8217;re looking for HGV drivers in Newcastle, teaching assistants in Cambridge, or part-time administrators in Manchester, the recruitment specialists at Fish4Jobs can create a bespoke advertising package to ensure you secure the best local talent.</p>


why Fish4Jobs is right for recruitment.

<p>We offer targeted advertising which allows recruiters to focus on active job seekers based on the vacancies they&#8217;re browsing online. We&#8217;re also able to amplify the reach of our job adverts through exposure on our news sites as well as through traditional print adverts in our leading newspapers.</p>


maximise the opportunity to drive applications.

Public Notice Header image - Man on phone

<h1>Here&#8217;s how <em>Funeral Notices </em>supports the <span style="text-transform: uppercase;">UK</span>&#8216;s funeral sector.</h1>


<p>Introducing funeral-notices.co.uk, the number one site across the UK for funeral notices, deaths, obituaries and memoriams, providing access to more than 5 million notices, helping families to collect more than £5 million for charities and good causes. The site allows users to search by name, location, newspaper, date and even keyword, making it easy for them to find the notice they&#8217;re looking for.</p>


explore the UK's leading funeral notices website.

Funeral Notices

<p>Whether you&#8217;re looking to use the site for funeral notices, or are looking to advertise with us, our audience is your target audience and we can help your business grow. We are visited more than 3 million times every month, across all devices, with visitors viewing around 20 million pages. Our audience is highly engaged too &#8211; every minute of every day someone interacts on the site, adding donations, tributes, photographs and lighting virtual candles in memory of loved ones.</p>


reach our market-leading audience.

<p>We are the experts when it comes to making important family announcements, with 100+ years experience of in newspaper and online funeral notices. We are trusted by hundreds of funeral directors to provide funeral notices for their websites &#8211; helping them connect with their local communities online.</p>


the number one resource for funeral directors.

Personal Notice header image couple on phone

<h1>Here&#8217;s how you can share good news and <em>public notices.</em></h1>


public notices in your area on laptop.png

<p>For hundreds of years we&#8217;ve carried public notices in our regional newspapers and that continues to this day. This service now extends online and it&#8217;s super quick and easy to share your message or notice with our ever-growing audience.</p>


share your notices far and wide.

Public Notices

<p>Starting at <strong><a href="https://www.bookanad.com">bookanad.com</a></strong> users can: arrange a funeral notice (for both the public and funeral directors), place a family notice (births, birthdays, marriages etc), sell items in the online marketplace, post a public notice or advertise a vacancy.</p>


one platform, six classifications.

<h1>that&#8217;s right, we build websites.</h1>


<p>Based on your individual needs, our design team will build you a professional website that will underpin your whole online presence. And of course, all our sites are beautifully mobile-optimised.</p>
<p>Our team of website designers will create a professional-looking website to your spec, to ensure that your business looks amazing online.</p>


Would a smart new website benefit your business?

Websites

<p>We use a responsive site-builder platform which is specially designed to allow you to make changes quickly and easily, yourself, whilst offering the look and feel of a professionally-built website.</p>
<p>There’s no coding experience required. You can simply add pre-built modules onto the site to edit and build pages in no time at all.</p>


responsive website design.

<p>Our websites are built with page speed in mind to ensure the sites can be loaded quickly on both desktop and mobile devices.</p>
<p>Design and UX are vital, so we give every client a site that looks fresh, with industry-leading features and functionality.</p>
<p>We provide you with direct access to the website editor and training materials, with our team on hand for any support required.</p>


speed, function, design.

<h1>Sonar will help you <em>take control</em> of your business online.</h1>


<p>Sonar is software you can access anywhere, on any device. It allows you to manage all aspects of your business’ online presence, from managing reviews and listings to posting on social media – all in one central dashboard, controlled by you.</p>
<p>It saves you time and money, allowing you to get back to running your business, safe in the knowledge that your online reputation is in good hands.</p>


save time and money and stay in control of your online presence with Sonar.

Online Reputation Management

<p>Sonar is our cost-effective solution to suit small business budgets. Sonar checks if your business information is available and consistent on over 50+ search engines, directories, apps, digital assistants and more including Google, Bing and Facebook.</p>
<p>Sonar connects with well-known review sites, such as TrustPilot, Facebook, TripAdvisor and Yell – helping you manage your reviews in one place. Sonar sends an email letting you know you’ve received a new review, giving you the option to respond there and then, wherever you are. It also lets you share the review on social media, helping you showcase your positive feedback as soon as you receive it.</p>


designed for SMEs - helping you stay in control of your online reputation for just £2.67 per day.

<p><span style="font-weight: 400;">Sonar boosts your online presence, allowing you to manage and schedule your social posts in the same place.  Sonar also provides insight into how your business is performing online, allowing you to track your progress and achieve improved search engine rankings.</span></p>
<p><span style="font-weight: 400;">Take control of the narrative about your business online with Sonar. </span></p>


increase existing customer engagement and attract new customers with Sonar.

Our focus is on making your life easier, so we'd love to hear from you and answer any questions you may have about our advertising solutions.

<h1>Start your journey with <em>Reach</em> today.</h1>


As the rising cost of living impacts on consumer spending, we’ve launched a new initiative, Make It Happen, designed to help you embrace the challenges of 2023

Ready to thrive despite the challenging times?

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Build brand awareness

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Case Study

Betway / Spark Foundry

The brief

Our solution

Our reach

Main solutions used

Social Media Advertising

Sponsored Content

Start your journey with Reach today.