Omniplex were looking to promote the opening of their new venture 'The Avenue' at Castlecourt in Belfast. The idea of this cinema is to rekindle the golden age of Belfast cinema, with The Avenue paying homage to the historic picture house of the same name that once stood in the same location. The Avenue combines not only the enjoyment of watching a movie but also the luxury of food and drink offering delivered directly to your seat. Omniplex wanted to use this campaign to target customers old and new and to increase brand awareness.

We recommended a sneak peek style content marketing article on Belfast Live showcasing high quality images of the venue before it opens to the public. This sponsored content article was boosted with social media, across the Belfast Live Facebook, Instagram and Twitter pages, to increase page views and engagement.

The content martketing article received 80.3k page views, with an average dwell time of 1 minute 18 seconds.