The brief
Soccer Aid’s primary objective was to drive ticket sales to the main event at Old Trafford and increase awareness of Soccer Aid’s partnership with UNICEF and the work they do.
Our solution
1 month campaign schedule targeting audiences engaging with sport content using marketing solutions such as content marketing, print content and advertising in addition to digital display advertising on the Reach network.
Our reach
The digital display ads provided 222,000 impressions, with the content article published on the Manchester Evening News, delivering more than 355,000 page views with the reverse published article, in print, delivering more than 1.6m opportunities to be seen.